This is your chance to give an UglyDoll a home!

UglyDolls – stars of the Fashion Comics project – are coming to Pitti Bimbo, June 2018.

10X10 ANITALIANTHEORY dresses Sporko the UglyDoll. 

Founded in 2013, the brand springs from the eclectic mind of Alessandro Enriquez. His ironic and anti-conventional philosophy on the Italian essence is told through fashion, food and design design. He loves to highlight every nuance of his Italy in his works and in their 100% Made in Italy quality. 

The UglyDoll, a celebration of individuality and creativity, has romantic origins: the first sketch was sent between David Horvath and Sun-Min Kim, two young lovebirds, in 2001. 

A symbol of imperfection, the UglyDoll has rewritten the rules of tolerance, declaring, “We all have a little bit of ugly”. Even the stitching is imperfect, giving each UglyDoll its own unique character because looks don’t count - it’s what’s inside.  

This initiative sees the involvement of brands such as Mimisol, Simonetta, Gallucci, Pero, I'm Isola Marrras, 10X10 An Italian Theory, Bad Deal, Fun & Fun, Mimidà, I Love My Dog, Leontine Vintage and Goganga, all of which have dressed their own plush UglyDoll and created an iconic T-shirt that will be printed by Camac. Their creations will be on display at the Pitti Bimbo fair in the Fashion Comics area of the International children’s-wear event.

This initiative was conceived by designer Alessandro Enriquez and developed in collaboration with CPLG Italy, licensing agent that manages the UglyDoll brand in Europe.

Average Dimensions: 35 cm (high) x 20 cm (large).