This is your chance to give an UglyDoll a home!

UglyDolls – stars of the Fashion Comics project – are coming to Pitti Bimbo, June 2018.

Simonetta dresses Basheeshee the UglyDoll. 

A 50-year-old story of style and love for children. The distinguishing features of the Simonetta brand are unique details, a perfect fit, comfort and innovation in design. Our mission is to create beautiful and fashionable collections with their own distinctive style, ensuring the highest quality while respecting the world of children. 

The UglyDoll, a celebration of individuality and creativity, has romantic origins: the first sketch was sent between David Horvath and Sun-Min Kim, two young lovebirds, in 2001. 

A symbol of imperfection, the UglyDoll has rewritten the rules of tolerance, declaring, “We all have a little bit of ugly”. Even the stitching is imperfect, giving each UglyDoll its own unique character because looks don’t count - it’s what’s inside.  

This initiative sees the involvement of brands such as Mimisol, Simonetta, Gallucci, Pero, I'm Isola Marrras, 10X10 An Italian Theory, Bad Deal, Fun & Fun, Mimidà, I Love My Dog, Leontine Vintage and Goganga, all of which have dressed their own plush UglyDoll and created an iconic T-shirt that will be printed by Camac. Their creations will be on display at the Pitti Bimbo fair.

This initiative was conceived by designer Alessandro Enriquez and developed in collaboration with CPLG Italy, licensing agent that manages the UglyDoll brand in Europe.

Average Dimensions: 35 cm (high) x 20 cm (large).