The Reach Campaign is an initiative to end river blindness. Over 200 million people worldwide require treatment for this disease, one of the leading causes of preventable blindness. Like many neglected tropical diseases (NTDs), river blindness disproportionately affects the world’s most vulnerable people, trapping their families in cycles of poverty. Proceeds from the campaign will go to the Reaching the Last Mile Fund (RLMF). Administered by the END Fund, RLMF delivers prevention and treatment across 7 countries in Africa and the Middle East. Together we can help end river blindness and ensure a brighter future for millions.