奖品
The initiative from Pirelli of tattooed tyres combines the art of tattooing, particularly popular among custom enthusiasts, with the two-wheel world: and so a new form of art is born.
Pirelli extended an “artistic” challenge to the renowned tattoo art studio Fashion Tattoo of Monza and Pesaro (Italy), asking if, and how, it would be possible to express the artistic iconography of tattoos on tyres. From this the idea of having tattoo on Pirelli tyre treads was born.
The drawing is first engraved masterfully onto the tyre with a chisel and then painted with acrylic enamels. The result is a true extemporaneous work of art on the rubber, solely for display purposes, but capable of transmitting emotion and interest in anyone who sees it.
Live a dream, make a change!