Alabama Muse Animal-Friendly Fur Coat Worn by Myss Keta
Total raised: $68,588
Alabama Muse animal-friendly fur coat worn by Myss Keta during Milan Fashion Week.
Cruelty free and sustainable, with bold-coloured coats in long, brushed, frisé or shaved fur that retain the name of the animal fur and simulate – visually but especially to the touch – the real ones: they are animal-friendly fur, Alabama Muse’s furs.
The founder and creative director of the brand is Alice Gentilucci, an internationally renowned stylist, who boasts experience with the most important photographers in the world – Helmut Newton, Ellen Von Unwerth, Paolo Roversi and Peter Lindbergh, just to name a few – , has worked with celebrities of the calibre of Jennifer Lopez, Beyoncé, Gwen Stefani and Julianne Moore, and is the fashion editor of Vogue Italia, InStyle US and Vanity Fair.
Alabama Muse was born out of a dual passion, fur and respect for animals, “I wanted a fur but my love for animals prevailed over my vanity” says Alice, who made her own wish come true by creating a collection of animal-friendly furs using fur that isn’t real – but is identical to the real ones, in every respect.
The Alabama Muse collection, available in over 30 models, is distributed worldwide by LA Distribuzione, a multilabel showroom based in Milan and Paris.
- Animal-friendly fur
- Intarsia processing detachable overlapping vest kidassia fur
- Material: 90% Modacrylic; 10% Polyester
- European size 40
Today we want to lend our support to a fundraising campaign that intends to help the efforts of our heroic medical staff.
Thanks to our long-term partners, companies and celebrities we've been able to launch the #VinciamoNoi (#WeWin) campaign to support 3 main objectives:
- finance the purchase of ventilators and breathing equipment;
- provide new beds in intensive and sub-intensive care;
- guarantee health care and rapid intervention of medical staff who find themselves on the front line.
This is why we've decided to combine our efforts with those of 3 major Italian companies whose commitment and dedication have made them stand out, particularly in recent weeks, and who are daily committed to dealing with the Corona Virus emergency: the Italian Red Cross, Luigi Sacco Hospital in Milan and Spallanzani Hospital in Rome (National Institute of Infectious Diseases Lazzaro Spallanzani) and Policlinico San Matteo in Pavia.
Given the rapidity with which today's medical emergency is evolving and the changing needs, the funds raised through this campaign may need to be allocated differently by the beneficiary organizations. In this way the funding will go directly to the areas that need it most, whilst at the same time respecting the transparency and full traceability of the funds raised through this campaign to tackle the coronavirus emergency.
The Italian Red Cross has been at the forefront since the start of the Covid-19 emergency, providing aid including emergency assistance, medical, psychological and logistical support, informing, managing and screening as well as carrying out many other crucial activities in the battle against an epidemic that is bringing the country to its knees. In collaboration with the Ministry of Health, the Italian Red Cross is managing the safe transport of patients to and from the relevant healthcare structures, through the use of special high-level bio-containment vehicles designed for health emergencies of this entity.
The Luigi Sacco Hospital in Milan is the reference center for the coordination of activities to fight Covid-19 in Northern Italy, a region in which the first Italian outbreaks were recorded and in which researchers have managed to isolate the Italian strain of coronavirus.
Spallanzani Hospital has been managing the Covid-19 emergency from the start, hosting the very first infected patients and isolating the virus. Today INMI researchers are working on the search for a vaccine while the medical staff focuses on caring for patients hospitalized at the facility.
The IRCCS Policlinico San Matteo Foundation is responsible for emergency management, both through the analysis of swabs and care and assistance of all patients, whilst continuing to carry out research and healthcare activities.