Live Charity is an Italian nonprofit organization created in June, 2008 by Andrea Zalamena with the participation of the soccer players Alessandro Lambrughi (former Livorno defender for six years) and Giacomo Bindi. Many soccer players have been involved in the charity over the years (Leonardo Bonucci, Pasquale Schiattarella, Miralem Pjanic, Daniele Rugani, Matteo Bruscagin, Elia Legati, Ermanno Fumagalli, Davide Di Quinzio, Alvaro Morata and many others), serving as the charity's testimonials.

Monza-based Live Charity has been helping sports associations and local schools in the northern Italian towns of Monza and Brianza by donating defibrillators and sports equipment, and redoing fields. 

Recently, Live Charity has been donating defibrillators for its project "Cuore Batticuore - Un Defibrillatore per la Vita" aimed at having a defibrillator on every field.