Seeing is Believing is a long-standing collaboration between Standard Chartered and the International Agency for the Prevention of Blindness (IAPB). The IAPB is an alliance of civil society organisations, corporations and professional bodies promoting eye health through advocacy, knowledge and partnerships. The award-winning initiative, Seeing is Believing, is the result of two highly committed organisations combining relevant skills, resources, and connections for the purpose of eliminating avoidable blindness. They partner with leading eye-care experts and non-governmental organisations (NGOs) to develop and deliver quality eye-care projects globally. Their partners understand the local healthcare issues impacting communities and how to respond to immediate and longer-term requirements.