The Fondazione Giuliano e Maria Carmen Magnoni was founded in 2004 in Milan by the Magnoni family to continue the values of their parents, Giuliano and Maria Carmen. Through the foundation, they have made their commitment to improving the quality of life of individuals and the community a reality.

The Fondazione Magnoni's goals are to help disadvantaged youth through entrepreneurial initiatives. With its vast experience in the business world, the foundation acts as an incubator for social enterprises, either directly managing and/or sustaining the start-ups of such initiatives characterized by: economic sustainability—the ability to make themselves self-sufficient in the medium term; replicability—the ability to model the initiatives and multiply them throughout the country and abroad; measurability—the ability to quantify the impact generated from social and economic points of view.

Pursuing its objective of being a social enterprise incubator, it assists in the start-up and consolidation phase of the projects, making them economically self-sustaining and gradually reducing its managerial and financial support. In 2008, it invested heavily in Oltre Venture Capital Sociale—the first Italian social venture capital company.