La Prima bag in red silk velvet with red satin edging and adjustable shoulder strap.

La Prima, inspired by the original model designed by Giorgio Armani in the 1990s, is the new range of bags that, thanks to specific manufacturing techniques, the painstaking manual workmanship and a tailored look given by seams of millimetric precision, recounts the evolution of the Made in Italy artisanal flair as an expression of luxury in the purest Armani way.

The complete range is available in Giorgio Armani boutiques and at Armani.com.

Today the Armani Group among the leading global fashion and luxury companies with the reference brands Giorgio Armani, Emporio Armani and A | X Armani Exchange.

The Group, of which Giorgio Armani is currently President, Chief Executive Officer and General Manager, designs, produces, distributes and directly sells fashion and lifestyle products and operates in the catering and hotel sector.

Join the online event on February 4th with two very special auctioneers, Katia and Angelo. 
Write to [email protected] to find out how to take part.