The Pink Ribbon Foundation is a grant-making trust with a mission to fund projects and provide financial support to UK charities which relieve the needs of people who are suffering from or who have been affected by breast cancer, or who work to advance the understanding of breast cancer, its early detection and treatment. There are a large number of such charities in the UK, each as deserving as the next. Many of the charities supported are the smaller ones, which operate on a shoestring.

The Pink Ribbon Foundation has very little infrastructure. It relies on the hard work given by trustees, interested parties and its patrons. This is done in order to maximise the amount that goes to the charities that benefit from the funds raised.

The Foundation is impartial and is committed to bringing together individuals, charities and organisations to fight this terrible disease together. Every year the Foundation invites charities concerned with breast cancer to apply for grants from the money raised. Operating in this way allows the Foundation to help charities both large and small – many of the small organisations rely on donations such as these to keep them going.