Le Coq Sportif celebrates the Tour de France's yellow jersey by launching three new emblematic styles. Inspired by the brand’s archives and the famous race’s history, their mondrian-style design enhances the distinctive color of the general classification leader’s jersey.

TIME TO START

In continuation of the one hundredth anniversary of the Yellow Jersey last year, for the Grand Départ in Nice, the French kit supplier is proposing a jersey depicting the famous Place Masséna. Inspired by Turin’s Piazza Vittorio Veneto, Place Masséna was built in 1830 and is now an integral part of Nice’s heritage. A focal point of the city, this architectural gem is given pride of place thanks to sublimation printing.

TIME TO SHINE

Each year the Tour de France winds through the countryside, mountains, towns, cities and villages of France, on an encounter with its history, heritage and public. The stages are a challenge to the world’s greatest cyclists, with an increasing number of pretenders to the crown. With its Mondrian-style design and sublimation printing technique, Le Coq Sportif is also proposing a second Yellow Jersey depicting these out-of-the-ordinary and legendary roads.

TIME TO WIN

From the first to the last day, the suspense is immense. The final wearer of the Yellow Jersey will be designated after crossing five mountain chains, taking in two islands and completing the sole time-trial whose finish line is on La Planche-des-Belles-Filles. The rider who will claim the privilege of wearing the final golden tunic of this 107th edition will put on a symbolic specimen depicting the Arc de Triomphe, the historical and legendary monument that has welcomed the finish of the famous race since 1975.