With the Artphabet series of works, Daniele Cima explores the concept of how we see words, attributing a creative and aesthetic value to letters and words that goes beyond their original, purely functional use. In this process each letter becomes a shape, an imaginative interpretation able to transform function into emotion. It is a sort of evolution of the calligram, a "poetic composition conceived mainly to be admired, whimsical typographic fantasy of an artisanal nature capable of creating decorative shapes and designs or bizarre figures", but also a connection to the work of Dadaists, Futurists, Alighiero Boetti, Peter Blake, Milton Glaser. Each "Artphabet" artwork is hand drawn and painted with acrylic paints on canvas. Each letter takes on a different design with colors that enhance the meaning of the words, representing an original and unique piece, an unprecedented typographic fantasy.

This artwork in the Artphabet language represents Laureus' important slogan "Everyone wins", which is also the title of the work.

"Everyone wins"

Acrylic on canvas

80 x 100 cm

www.danielecimart.com