TIMETOLOVE Onlus was founded in April 2015 in Brescia by Giacomo Maiolini, creator of Time Records. Its main objective is to support various social solidarity projects—assistance to healthcare programs for women and children in developing countries, as well as the promotion of art and culture.

TIMETOLOVE does not receive public financing but bases its activity on raising funds and goods that are donated to charities thanks to the generosity of supporters worldwide.

Numerous ambassadors endorse the project with enthusiasm and passion. Important Italian music, culture, art and sports figures act as testimonials of the initiative, including: Albertino, Ambra Angiolini, Fabio Caressa, Alessandro Cattelan, David Guetta, Fisichella, Jovanotti, Linus, Cristina Parodi, Pirlo, Renga, Renzo Rosso, Bob Sinclar, and Fabio Volo. Great support is also received from doctors and healthcare workers.

The foundation employs various instruments to reach its objectives, including working with Italian and international public and private institutions to promote instruction in developing countries. Additionally, TIMETOLOVE also has collaborative projects with universities, medical-scientific companies and schools of specialization for raising awareness and consequently, cooperation. 

TIMETOLOVE Onlus carefully reviews each project in detail before committing to it.