The Foundation is built on the “pay it forward” philosophy. Its core principals are to give a voice to the voiceless and to help make meaningful wishes come true. The Wishwall Foundation is multi-faceted. It consists of The Wishwall Online and The Wishwall in Every City, where people can express their wishes and where the Foundation inspires them to help each other and grant those dreams that are more meaningful.

The Wishwall Foundation collaborates with other non-profit groups that promote social integration and the defense of human rights, as well as with companies who wish to sponsor worthy initiatives. The Wishwall Foundation seeks to be a global movement that inspires people and unites humanity through art, fashion, and goodwill.