The Prize

Hello,

Saving our planet’s rainforests has been a cause close to my heart for a long time. Not only do rainforests contain six million species and contribute to twenty percent of all of Earth’s water and oxygen, but they are also home to more than 350 million people. If that’s not enough reason to protect rainforests, deforestation contributes significantly to all CO2 emissions, making it a major cause of climate change.

The fight for our rainforests could quite literally save the world. That's why I've decided to help raise money for Cool Earth, a foundation that has saved nearly a million acres of rainforests. What they do genuinely works, and their results have continued to impress and move me.

I’m asking you to join me in this battle for our planet. I've specially designed a shirt for the cause, and if you purchase it, you'll be making a difference.

Spread the word, wear the shirt, take a selfie and make a difference with me.

Thank you,

The Cause

Cool Earth is an NGO that works with rainforest communities to halt deforestation and its effect on climate change.

They put local people back in control, giving them the resources they need to keep their forest intact. And, by protecting rainforest on the frontline of deforestation, Cool Earth's partners shield millions of acres of neighbouring forest.

It is an approach that research is continually proving to be the most effective way to keep rainforests standing.

Cool Earth's mission is to end the cycle of deforestation that entrenches communities into further poverty. Through investments in health, education and livelihoods, Cool Earth has helped transform vulnerable villages into thriving communities that earn more from keeping the forest standing than they could earn from clearing it.

No boardrooms, no fenced-off reserves—just local people safeguarding the future of their forest and the future of the planet.