Upcycled Words by Daniele Cima
Total raised: $96,959
Words by Aldo Tanchis trashed by Aon Nikols by Daniele Cima.
This work is part of the "Upcycled Words" project presented at Cascina Cuccagna in Milan during the "Failures: process beyond success" event and later at the Triennale under the patronage of the Municipality of Milan.
- Digital print on canvas
- Dimensions: 99 x 99 cm, weight 4 kg. Mounted on a wooden frame
The work was exhibited at the Milan Triennale and published in "My war versus the obvious" - Rizzoli 2020
Daniele Cima is well known as an art director and graphic designer, among the leading figures in the creation of Italian graphics and advertising, and particularly appreciated for his ability to combine rigor and visual experimentation, constant search for original creative solutions and marked sensitivity for aesthetics.
Since the start of the new millennium he has mainly dedicated himself to pure art, through the creation of numerous series of artistic projects, characterized by original basic concepts accompanied by admirable graphic virtuosity.
Cima's entire artistic career has been marked by a continuous escape from the obviousness of normality and an elegant derision of the rules, which he comprehends perfectly. In February 2020 Rizzoli published the volume "My war versus the obvious", which documents 50 years of his work in the visual arts.
Today we want to lend our support to a fundraising campaign that intends to help the efforts of our heroic medical staff.
Thanks to our long-term partners, companies and celebrities we've been able to launch the #VinciamoNoi (#WeWin) campaign to support 3 main objectives:
- finance the purchase of ventilators and breathing equipment;
- provide new beds in intensive and sub-intensive care;
- guarantee health care and rapid intervention of medical staff who find themselves on the front line.
This is why we've decided to combine our efforts with those of 3 major Italian companies whose commitment and dedication have made them stand out, particularly in recent weeks, and who are daily committed to dealing with the Corona Virus emergency: the Italian Red Cross, Luigi Sacco Hospital in Milan and Spallanzani Hospital in Rome (National Institute of Infectious Diseases Lazzaro Spallanzani) and Policlinico San Matteo in Pavia.
Given the rapidity with which today's medical emergency is evolving and the changing needs, the funds raised through this campaign may need to be allocated differently by the beneficiary organizations. In this way the funding will go directly to the areas that need it most, whilst at the same time respecting the transparency and full traceability of the funds raised through this campaign to tackle the coronavirus emergency.
The Italian Red Cross has been at the forefront since the start of the Covid-19 emergency, providing aid including emergency assistance, medical, psychological and logistical support, informing, managing and screening as well as carrying out many other crucial activities in the battle against an epidemic that is bringing the country to its knees. In collaboration with the Ministry of Health, the Italian Red Cross is managing the safe transport of patients to and from the relevant healthcare structures, through the use of special high-level bio-containment vehicles designed for health emergencies of this entity.
The Luigi Sacco Hospital in Milan is the reference center for the coordination of activities to fight Covid-19 in Northern Italy, a region in which the first Italian outbreaks were recorded and in which researchers have managed to isolate the Italian strain of coronavirus.
Spallanzani Hospital has been managing the Covid-19 emergency from the start, hosting the very first infected patients and isolating the virus. Today INMI researchers are working on the search for a vaccine while the medical staff focuses on caring for patients hospitalized at the facility.
The IRCCS Policlinico San Matteo Foundation is responsible for emergency management, both through the analysis of swabs and care and assistance of all patients, whilst continuing to carry out research and healthcare activities.