The Associazione Firenze Promuove was founded in 1993 with the name Comitato Pro Monumento ai Caduti di Ugnano to restore the War Memorial Monument by the same name in a neighborhood of Florence. The restoration was completed in just 6 months. Recognizing its activism, the following year, in 1994, the Committee was called by the Tuscany Region to create initiaves and lessons for school children about the 50th anniversary of the Resistance and Liberation Movement in Tuscany.  The Association, under the leadership of its President, the journalist Franco Mariani, gained reknown for its 80 television programs on Tele 37 about the flood; 3 photography exhibits over 20 years -the first of which was visited by 110,000 people; for the great photograph and video archive on the flood, and for telling the personalized stories of the 35 flood victims.