Charity percentage: 80% How it works

The Prize

MTV box signed by Random.  

ViacomCBS Networks Italia took part in the initiative of the Municipality of Milan "Natale degli Alberi" with its MTV brand over the Christmas holidays, unveiling a hi-tech installation located in Piazza XXIV Maggio, made of metal mesh and light effects comprising 40 illuminated cubes.

The 40 cubes showcased the iconic graphics that have characterized the brand from 1981 to today. These limited edition objects are unique, perfectly functioning table lights that have been autographed by the best-loved artists of the Italian music scene, those who have made MTV history.

The cubes are unique, as is the mission: to provide concrete and effective help to workers in the entertainment sector.

Among the artists who have signed the cubes are Alessandra Amoroso, Bugo, Cesare Cremonini, Charlie Charles, Dardust, Elio e Le Storie Tese, Ernia, Elettra Lamborghini, Ghali, Jake La Furia, J-Ax, Ermal Meta, Gue Pequeno, Eros Ramazzotti, Random, Shade, Sfera Ebbasta and Vasco Rossi.

All proceeds from sales will go to "Scena Unita" and to the COVID-19 "Support Music" fund. This private fund - promoted by Cesvi Foundation, La Musica che Gira and Music Innovation Hub - was created and is now supported by over 135 artists and about 100 companies who have decided to offer concrete support to workers in the world of music and entertainment.


- Dimensions: 30 x 30 cm
- Materials: Plexiglas, Metal, LED light
- Plug: L type (Italian 3-pin)

The Cause

Scena Unita - For the workers of Music and Entertainment. This is the response of artists to offer direct and concrete aid to workers who need support to allow the art to take shape. This fund brings together artists and private entities to make a concrete contribution to the music-making process, as well as looking toward the future.

The goal of Scena Unita - For workers in Music and Entertainment is to give concrete and immediate help to workers in the entertainment world who have been affected by the crisis and have been unable to work, as well as supporting projects to revive the sector.

The Scena Unita - For Music and Entertainment Workers fund is managed by CESVI, a secular and independent Italian humanitarian organization, founded in Bergamo in 1985 - in collaboration with La Musica Che Gira and Music Innovation Hub.

Additional Details

  • In condition as donated.
Item #P55461

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