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The Prize

Calling this a table lamp is a total understatement.

PizzaKobra, the dream light by iGuzzini designed by Ron Arad, is the synthesis, transformation and expression of the creative potential of the future. 

The most striking aspect is its strong attitude toward change; it is nearly unnoticeable when you first encounter it and then so visible in its fluid design and flexuous aluminium bent in order to follow the shape. Everything is dominated by the playful trademark of Ron Arad.

PizzaKobra is strongly innovative, and because of this it has been chosen many a time, for instance: to fly from Recanati to the Museum of Modern Art in New York City to join some of the most impressive items of design created by Ron Arad; to be included among the 100 best design objects in 2007 and to be exhibited at the London Design Museum until April 27th and to be part of the design icons selected to be published in the book 1000 Interior Design for The Home by the co-founder of the London 100% Design. 

Issey Miyake has chosen PizzaKobra for his exhibition in Japan “21_21 Design Sight – XXI Century Man,” and even before him Dolce & Gabbana used it for the presentation of the 2008 men/women collection in Milan.

Two awards further confirm the great success of PizzaKobra: the Red Dot “best of the best” awarded for the design category and the prize given by the German magazine AIT in the category “architecture and innovation” in the Innovation Architecture and Technical Systems contest.

 

The purchase of unique items through an auction house requires careful evaluation by the buyer. We invite you to personally examine all the information and material at your disposal, including our returns policy, before proceeding with purchase.

Item #P20912

  • In condition as donated.

Service Fees apply to this lot: these are service fee that are commonly applied by auction houses for the sales of this type of service. This service includes the sourcing of lots, quality control, storage, sale and customer support. The minimum Service Fees applied to this lot will be €9.95.

The total cost for this lot does not include shipping costs, which are not specified until auction closing and vary according to the size and weight of the item, as well as the recipient's address. The minimum shipping cost is €30.00. Tickets, vouchers and goods are generally shipped via courier and must be signed for on delivery, unless otherwise stated. In some cases tickets will be left in the auction winner's name for pick up at the ticket office of the event location.

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