Min donated to charity: 50% How it works

The Prize

"Concetto Verticale" by Bruno Biondi.

  • Cementite, enamel, acrylic on canvas
  • Dimensions: 90 x 90 cm
  • Year: 2017

Bruno Biondi, born on June 20, 1969 to a father working in advertising, grows up immersed in communication and design.

Color blind from birth, from a young age he showed a great talent for drawing, which tends to be black on white paper. He graduated as a Master of Art and at 19 began his career as an advertising creative. His magical color spectrum, so different from the average one, become a strength rather than a limit. He became a Creative Director, while still maintaining his passion for drawing and art, which over the years has developed into his most vivid and complete form of expression.

Moving from the figurative to the informal genre, the color loses its centrality, dominated by the two absolute opposites, black and white, but the artist continues to hold on to it. It returns in its purest form in isolated cases, giving life to monochromatic red, white, yellow or blue canvases that are upset and canceled out by their fusion with black, remaining as just traces - a buried memory or alluded-to desire.

In the works, communication always takes place through the metric of the vertical sign where every straight line has its own history, in its energy, concept and matter. The artist displays a preference for larger formats where the "Vertical Concept" can impose itself without limits.

The Cause

Croce Viola is a volunteer ambulance association based in Milan, Italy and founded in 1949.

It provides much-needed emergency services to the entire city but is entirely reliant on the goodwill of 120 volunteers, who give up their time to provide this vital service, 24 hours a day, every day of the year.

In total, more than 30,000 hours of emergency assistance have been volunteered per year, saving lives as well as supplying essential patient transportation services and non-emergency medical on-call service.

Croce Viola also delivers comprehensive first aid training programs to both the public and to companies, giving people the knowledge to intervene in crucial situations where it matters most—such as the Heimlich maneuver when a person's airways are obstructed. Not only that, but Croce Viola is also committed to helping at local and community events to provide first aid and safety procedures.

The association has recently put together an innovative campaign to promote the importance of first aid among primary school children. This plan will be extended to older children in the future, teaching them the essentials of first aid, from the very basics all the way to cardio-pulmonary resuscitation.

All these important projects, as well each one of the association’s ambulances, are funded entirely by charitable donations.

Additional Details

  • In condition as donated.
  • Additional shipping charges may apply.
Item #P28851

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