Bleeding Hearts by James Goldcrown
Limited edition James Goldcrown signed print, 6/100.
24" x 18"
Born in West London, James Goldcrown is a self-taught artist/photographer now based in New York and LA. He left school when he was 17 and started working in a South London darkroom, leading him into a career as a fashion photographer. At 24, after 7 years in the industry, James took a break and went to Africa to make the documentary "To Die No More" which highlighted the AIDS/HIV epidemic. TDNM won 2 awards and raised over £10,000 which was donated to the people featured in the film. In 2007, James moved to New York and re-entered the fashion world. He began incorporating mixed media into his photography influenced by his previous days as a street artist in the early '90s. In 2014, James started a workshop called The Shed Project which allowed people to interact in his studio space. In 2015 he had his first show at Miami Basel where his work sold out in 2 hours.
James is now known internationally for his Bleeding Hearts/Love Wall murals that can be seen in the US around New York, California, Texas, Miami, Chicago as well as Japan, South Korea, China & Brazil. The Love Wall has led him to work with brands and companies such as, Toms, L'Oreal, Rag & Bone, Sephora, Island Records, Universal, MTV, Vogue, Bandier, Rimowa Luggage, Henri Bendel, Armani and more. His work is also sold privately around the world.
Retail value: $1,600
The Help A Life Foundation was formed in 2007 with the goal of housing and educating adolescent orphaned girls and providing them with a secure and supportive environment. We currently house 52 girls in a building compound capable of accommodating 56 girls and managed with a local staff of nine. Four tutorial rooms are used daily with a staff of six tutors in a range of subjects from English to Biology. 44 girls have completed high school and are at different universities throughout Ethiopia with most studying to become doctors or engineers.
These girls are selected from the surrounding villages with the collaborative effort of the local community leaders where they are housed in a gated safe group home with all living necessities provided for.
In addition, life skills training is also provided to integrate them into society as productive citizens. We currently have three self-sustaining projects, where five of the girls are managing them full-time as their careers and will be paid an according salary that allows them to integrate back into society as a proven success of Project Blue.
Much of the success of this project is due to Help a Life working directly with the local government and businesses. All of the HALF staff on Project Blue in Debre Markos are Ethiopian, and decisions are made in tandem with the local government officials.