Love by Be Different

Closed

Ended:September 28th 2017, 6:00am EDT

Winner: alberto.bergomi

€2,000($2,141 USD)

Charity percentage

80%

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Charity percentage

80%

The Prize

Please note: This lot closed on our platform on September 28th, 2017 at 6:00am EDT but was part of a live auction on September 29th. For questions visit our help center.

Work of art in Poly Mass®, a combination of styrene and polyurethane material.

Dimensions: 100 cm x 100 cm, 30 cm thick; Weight: 10 kg

Be Different pays tribute to the great American artist Robert Indiana by creating a sizable collection of objects inspired by the artist. The most noteworthy among them is without a doubt the word "LOVE" in all capital letters, set in a square shape with the letter "O" at an angle.

This image, first created for a Museum of Modern Art Christmas card in 1964, became the 1973 US 8-cent postage stamp. It gained great popularity and was the first of a regular series of “love stamps”.

Be Different has not only reissued the iconic LOVE symbol, but has even elaborated on it by creating a series of messages made up of four attached letters, recalling Indiana's work with the collection name “INDIANA WRITE”.

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The Cause

TIMETOLOVE Onlus was founded in April 2015 in Brescia by Giacomo Maiolini, creator of Time Records. Its main objective is to support various social solidarity projects—assistance to healthcare programs for women and children in developing countries, as well as the promotion of art and culture.

TIMETOLOVE does not receive public financing but bases its activity on raising funds and goods that are donated to charities thanks to the generosity of supporters worldwide.

Numerous ambassadors endorse the project with enthusiasm and passion. Important Italian music, culture, art and sports figures act as testimonials of the initiative, including: Albertino, Ambra Angiolini, Fabio Caressa, Alessandro Cattelan, David Guetta, Fisichella, Jovanotti, Linus, Cristina Parodi, Pirlo, Renga, Renzo Rosso, Bob Sinclar, and Fabio Volo. Great support is also received from doctors and healthcare workers.

The foundation employs various instruments to reach its objectives, including working with Italian and international public and private institutions to promote instruction in developing countries. Additionally, TIMETOLOVE also has collaborative projects with universities, medical-scientific companies and schools of specialization for raising awareness and consequently, cooperation.

TIMETOLOVE Onlus carefully reviews each project in detail before committing to it.

Website

timetolove.it

Item #L3101

In condition as donated.
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