Tras la Perla de la América

Tras la Perla de la América is a non-profit organisation operating since 2015.  Renowned singer Carlos Vives aims to promote the development of his hometown, through the convening of different partners and allies and the management of all kind of resources (In-kind , financial , knowledge, technical advice, exchange of experiences, ideas, etc).

Our mission is to promote, through the management and coordination of multiple public and private actors, the sustainable transformation of Santa Marta. Our goal is to implement medium and long term processes to solve the problems of the city and the region of the Sierra Nevada, under a shared responsibility approach.

By 2025, Tras la Perla de la América will be a structured and sustainable organisation, with capacity for advocacy, mobilisation and leadership. We will be recognised as a driving force for the development of Santa Marta and its surroundings, and will then be able to respond correctly to the various challenges it faces.

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